Frequently asked questions

Puraskar is an all-in-one loyalty, rewards, and cashback platform for Indian businesses. It replaces stitched-together spreadsheets, punch cards, and coupon apps with one system that runs loyalty points, cashback wallets, a reward marketplace, gamification, campaigns, and AI-powered customer insights — connected to the same customer and sales data.

Puraskar offers a free plan to get started with core loyalty points and cashback wallets, with paid plans unlocking higher customer limits, the reward marketplace, gamification, campaigns, branding orders, and AI features. Sign up to see current plan details and pick the one that fits your business.

No. Registration takes a few minutes: create your account, verify your email, and your merchant dashboard is ready. Configuring point and cashback rules, adding branches and staff, and building your reward catalog are all done through simple forms — no code required.

Yes. Puraskar is built for multi-branch businesses from the ground up. You can add branches, assign staff to specific branches with their own roles and permissions, and see performance broken down by branch in your dashboard and reports.

You can invite staff as owners, managers, cashiers, or warehouse staff, each with a distinct set of permissions — for example, a cashier can record sales and redeem rewards, while only owners and managers can change point rules or view subscription billing.

Yes. You define your own point and cashback rules — per category, per product, or storewide — including expiry periods. Puraskar's rule engine applies them automatically every time a sale is recorded, so you never calculate rewards by hand.

The reward marketplace lets your customers redeem their points or cashback for real products — branded merchandise, gift items, or products from Puraskar's vetted vendor network — fulfilled through your own warehouse and shipping flow or a vendor's, tracked end-to-end to delivery.

Yes. You can run daily check-in streaks, spin-the-wheel games, scratch cards, mystery boxes, and lucky draws, each configurable with your own prize pools and probabilities, plus achievement badges for milestones like total visits or total spend.

Yes. You can schedule birthday, anniversary, and win-back campaigns that trigger automatically, and create coupon codes with usage limits and expiry dates — all sent to customers through the same notification system used for OTPs and order updates.

Puraskar's AI tools generate a Loyalty Health Score for your business, suggest customer segments worth targeting, draft campaign copy, recommend which rewards to feature, and surface per-customer insights — all built on your own sales and loyalty data, not generic industry averages.

Yes. You can order branded bottles, mugs, bags, and other merchandise for your rewards program directly through the platform, produced by vetted vendors and tracked from order to delivery.

Every merchant account includes support through Puraskar's help channels. Higher-tier plans include priority support — check your dashboard or contact us for current response-time commitments.

Ask the store whether they use Puraskar. Once they add you as a member (usually with just your phone number or email at checkout), you can sign in at puraskar.in with your email — no app download or password required, just a one-time code sent to your inbox.

No. Puraskar's customer sign-in is OTP-only — you enter your email, receive a six-digit code, and you're in. There's no password to remember or reset.

Yes. Your Puraskar identity is one account for every store you've joined. Signing in shows a card for each store with your points balance, cashback wallet, and tier at that store, all in one place.

Open the store's card from your Puraskar home page, browse its reward catalog, and redeem directly — some rewards are instant, others require the store's approval first. You can track every redemption's status and cancel a pending one for a full refund if you change your mind.

That depends on the store — each merchant sets its own expiry policy for points and cashback. You can always check a specific credit's expiry date in your wallet and points ledger.

Every customer gets a unique referral code. Share it with a friend — once they join a store through your code and complete their first redemption there, you both earn bonus points at that store.

Many stores run daily check-in streaks and games like spin-the-wheel for bonus points or cashback, plus achievement badges for milestones such as your total visits or spend — all visible from your store card's Games & Achievements page.

Yes. Your data is scoped to the stores you've actually joined, sign-in codes are hashed and expire quickly, and Puraskar never sells customer data to third parties.

Puraskar scopes every merchant's data to that merchant alone (multi-tenant isolation), hashes all credentials and one-time codes, and applies role-based permissions so staff only see what their role allows.

Yes. Merchant owners can upgrade, downgrade, or cancel their subscription from the Merchant Portal at any time — changes apply according to the billing terms shown at checkout.

You do. Customer relationship data (visits, spend, tier, tags, notes) collected through your Puraskar account belongs to your business — Puraskar is the platform you use to manage and act on it.