Puraskar
For Retail Stores

Loyalty Software for Retail Stores in India

A walk-in customer who buys once and never comes back is the most expensive kind of sale — you paid for the footfall but never get the repeat visit. Retail is where a structured loyalty program pays off fastest: every transaction is a chance to enroll a customer and give them a concrete reason to choose you again.

The problem for retail stores

  • Most walk-in customers are never asked to join a loyalty program, so there is no way to reach them after they leave.
  • Discounts are tracked manually or not at all, making it impossible to see which offers actually bring people back.
  • Regulars get the same treatment as first-time shoppers, with no way to recognize or reward your best customers.
  • Bringing in years of existing sales and customer history from a previous POS or spreadsheet feels like starting over.

What helps most

Built for how retail stores actually run

Points & cashback wallets

Configurable per category or product, calculated automatically the moment a sale is recorded — no manual tracking.

Scan-to-earn QR codes

Print a unique code per product unit; a customer scanning it at home enrolls and earns without a staff member involved.

Bulk import & export

Bring in your existing customers and sales history from another POS or spreadsheet, a week, month, or year at a time.

Reward marketplace

Let customers redeem points for real products, not just generic discounts — your own merchandise or a curated catalog.

Multi-branch & staff roles

Add branches and cashiers with role-based permissions as you grow beyond a single store.

See the full feature list on the For Merchants page.

Set up your first point rule and start recognizing repeat shoppers today.