Puraskar
For D2C & E-commerce Brands

Loyalty Software for D2C & E-commerce Brands in India

D2C customer acquisition cost keeps climbing, and a one-time buyer who never returns makes that spend hard to justify. Loyalty software that plugs into your existing store and CRM — rather than asking you to rebuild your stack — is what makes repeat purchase economics actually work.

The problem for d2c & e-commerce brands

  • Customer acquisition cost keeps rising while repeat purchase rate stays flat, squeezing margins on every new order.
  • Loyalty data lives separately from your storefront and CRM, so nothing about it is actually automatic.
  • Years of existing order and customer history sit in your current system with no easy way to bring it across.
  • Every custom integration with an existing billing or CRM system becomes a one-off engineering project.

What helps most

Built for how d2c & e-commerce brands actually run

Open API

API keys scoped to specific actions (recording sales, managing customers) so your own store or CRM can sync directly.

Bulk import & export

Bring in existing customers and order history in CSV batches — by week, month, or year — instead of starting from zero.

Reward marketplace

Let points convert into real product redemptions, fulfilled through your own warehouse and shipping flow.

Referral program

A built-in, shareable referral code per customer — a lower-CAC acquisition channel layered on top of loyalty you already run.

AI Quick Add

For the offline/pop-up side of a D2C business, add a sale or customer from a photo of a bill in seconds.

See the full feature list on the For Merchants page.

Connect your existing store or CRM and start compounding repeat purchase rate, not just acquisition.