Trade Network
Reward your whole trade network, not just your customers
If your business also sells through dealers, distributors, or trade influencers — mistris, contractors, electricians, plumbers, or anyone who recommends your products — Puraskar can run their rewards program too, on the same platform, with the same automatic calculation that already runs your customer loyalty program.
Included on every Puraskar plan — no separate product to buy or set up.
Who it's for
Three kinds of trade partners, one shared engine
A trade network isn't one fixed hierarchy — set it up however your business actually sells.
Dealers
Retail-facing partners who stock and resell your products — reward them for purchase volume, not just placement.
Distributors
Larger partners who supply your dealers — track and reward the volume moving through their side of the network.
Trade influencers
Mistris, contractors, electricians, plumbers — the people who recommend your products to the customers who ultimately buy them. Give them their own QR code or link, and credit them automatically when an attributed sale comes through.
What's included
The same rules engine, extended to your trade partners
Trade Network reuses Puraskar's existing points, cashback, gamification, and AI infrastructure — it isn't a separate system bolted on the side.
Programs & reward rules
Set up a Program per participant type — dealer, distributor, or trade influencer — with its own points-per-rupee or cashback rules, minimum purchase thresholds, and stackable bonus periods.
Transaction recording, with duplicate protection
Log a dealer or distributor invoice by hand or in bulk by CSV — points and cashback calculate automatically, and the same invoice number can never be credited twice.
Trade Influencer QR & attribution
Every trade influencer gets a printable QR code. A scan logs the reach; once a purchase they influenced is recorded, they're credited automatically.
Targets & tiers
Set purchase-value or purchase-volume targets per participant and period, and build a tier ladder — Bronze to Platinum, or whatever fits your program — with your own criteria and benefits.
Leaderboard
Rank dealers, distributors, or trade influencers by points earned or trade volume over any period — a simple, visible way to recognize your top partners.
Marketplace budget per program
Cap how much marketplace credit a program can draw on for stock or rewards ordered on a partner's behalf — a real, enforced budget, not just a number on a spreadsheet.
AI-powered insights
Growing/declining participant insights, an AI-drafted reward rule you review before activating, a program health score, statistically-flagged anomalies for your own review, and tier-advancement recommendations — all from your own transaction data.
Bulk import, export & audit log
Bring in dealer, distributor, and transaction data in bulk, export it back out any time, and see a full, merchant-scoped history of every change made across your trade network.
A portal of their own
Dealers, distributors, and trade influencers sign in with just their email — no password, no app to install — and see their own balance, targets, and activity. Nothing about your customer data is ever visible to them.
How it works
From setup to first reward
Add your trade partners
Add dealers, distributors, and trade influencers one at a time, or bring in your existing list by CSV import.
Configure a Program
Turn on points and/or cashback for a participant type, set your reward rules, and optionally set targets and tiers.
Record purchases & watch it run
Log invoices by hand or in bulk — points, cashback, targets, and the leaderboard update automatically from there.
Your trade partners get their own sign-in too
Once you've added a dealer, distributor, or trade influencer, they can sign in at the Trade Portal with just their email — no password, no app — to check their own balance and activity. You control who's added; there's no self-registration.
Go to the Trade PortalTrade Network runs alongside everything else Puraskar does for your end customers. See the full feature list, check pricing, or read the FAQ.
Ready to reward more than just your end customers?
Set up your free Puraskar account and add your first dealer, distributor, or trade influencer today.