Everything you need to run a loyalty program
Points, cashback, gamification, an open API, and AI-powered tools — one dashboard, one customer database, no stitched-together spreadsheets or punch cards.
What's new
Less typing, more automatic
AI Quick Add
Add a customer or record a sale from a chat message or a photo of a bill — review and confirm before anything saves.
Read more →Scan-to-earn QR codes
Generate a unique QR code per product unit — customers scan to enroll and earn, no staff involved.
Read more →Bulk import & export
Bring in customers and sales from your existing POS or CRM in CSV batches — by week, month, or year.
Open API
Scoped API keys let your own billing or CRM system record sales and manage customers directly.
Everything included
Run the whole program from one dashboard
Loyalty points & cashback wallets
Configurable rules per category or product, calculated automatically on every sale, with a full FIFO ledger and expiry.
Reward marketplace
Let customers redeem points for real products — your own merchandise or a curated vendor catalog.
Campaigns & coupons
Birthday, anniversary, and win-back campaigns that trigger automatically, plus coupon codes with usage limits.
Gamification
Daily check-in streaks, spin-the-wheel, scratch cards, and scan-to-earn QR codes that keep customers coming back.
Referral program
Every customer gets a unique referral code — both sides earn once a referral completes their first redemption.
AI-powered insights
A loyalty health score, customer segments, campaign drafts, and reward recommendations from your own sales data.
Multi-branch & staff roles
Add branches and staff with role-based permissions — owners, managers, cashiers, and warehouse staff.
Merchant branding
Order branded bottles, mugs, bags, and more for your rewards program, tracked to delivery.
Flexible plans
Start free with the core loyalty essentials, and upgrade as your customer base and feature needs grow.
Built for your business
Which industries benefit most
Puraskar adapts to how your business actually runs — from a single retail counter to a multi-branch salon chain.
Retail Stores
A walk-in customer who buys once and never comes back is the most expensive kind of sale — you paid for the footfall but never get the repeat visit. Retail is where a structured loyalty program pays off fastest: every transaction is a chance to enroll a customer and give them a concrete reason to choose you again.
See how →Restaurants & Cafes
Restaurants live and die on repeat visits, but diners have more choices — and more competing offers — than ever. A cashback wallet or a quick spin of a wheel at the table gives someone a concrete reason to come back this month, not just a vague good impression.
See how →Salons & Spas
Salon and spa business is built on appointments, not walk-in impulse — which means the real competition is convincing a client to rebook with you specifically, not just "get a haircut somewhere." A loyalty program tied to tiers and referrals gives clients a reason to stay with the same stylist and the same salon.
See how →D2C & E-commerce Brands
D2C customer acquisition cost keeps climbing, and a one-time buyer who never returns makes that spend hard to justify. Loyalty software that plugs into your existing store and CRM — rather than asking you to rebuild your stack — is what makes repeat purchase economics actually work.
See how →Services Businesses
Gyms, clinics, repair shops, and home-service businesses live on renewals and repeat bookings, not single transactions. The biggest risk isn't a bad first visit — it's a client who quietly stops renewing and you find out too late to win them back.
See how →Curious how the whole flow fits together? Read How It Works, or browse the blog and FAQ for more detail.
Ready to turn every sale into a returning customer?
Set up your free Puraskar account today — no credit card required.