Introducing Trade Network: Reward Dealers, Distributors, and Influencers Too

Most loyalty software assumes there's only one kind of relationship worth rewarding: the end customer at the till. But a lot of Indian businesses sell through a chain — a dealer who stocks your product, a distributor who moves it further, or an influencer who drives a sale without ever touching your counter. Trade Network brings Puraskar's reward engine to all of them, on the same platform you already use for customer loyalty.

What Trade Network adds

You create a program — a dealer loyalty program, a distributor incentive scheme, or a trade influencer rewards program — and define reward rules for it, the same way you'd define point or cashback rules for customers: a formula, a minimum purchase amount, an optional campaign tie-in, and a priority if more than one rule could apply. From there, every qualifying transaction is credited automatically.

Recording transactions — one at a time or in bulk

You can record a dealer or distributor's invoice directly against a program, or bring in a batch of historical transactions by CSV import — the same bulk-import pattern already used for customers and sales, with a per-row result report showing exactly what imported and what didn't. Every transaction is checked against its invoice number before it's credited, so re-importing the same file or re-entering an invoice by mistake never double-pays a reward.

Trade influencers earn through attribution, not invoices

A trade influencer doesn't hand you an invoice — they drive a sale that happens elsewhere. Each trade influencer gets their own QR code; when it's scanned ahead of a qualifying purchase, that attribution is recorded, and the reward rule engine credits them once the purchase is confirmed, the same way a customer's scan-to-earn code works.

Targets, tiers, and a leaderboard

Programs can define targets for participants — a purchase volume or transaction count over a period — tracked automatically from real transaction data, never entered by hand. Tiers group participants by criteria you set, unlocking better rates or recognition as they climb. And a per-program leaderboard shows top earners and top transactions, giving participants a reason to check in the same way a customer checks their points balance.

A portal of their own

Dealers, distributors, and trade influencers sign in to their own self-service portal — separate from both your merchant dashboard and your customers' rewards page — where they see their balance, transaction history, targets, tier, and leaderboard position without ever needing to call you for an update.

Funded from the marketplace, if you choose

If you fund a program's rewards through Puraskar's reward marketplace, you can set a budget for that program — spending against it is enforced automatically, so a program can never overspend what you've allocated to it.

AI tools, built to advise — never to act on their own

Trade Network includes AI-generated participant insights, a program health score, draft reward rules you review before activating, anomaly flags on unusual transactions, and tier-advancement recommendations — every one of them advisory. The AI never activates a reward rule or blocks a transaction on its own; it surfaces what's worth your attention and leaves the decision with you.

Getting started

Trade Network is available to every merchant account — there's nothing extra to unlock. Create a program from Trade Network in your merchant dashboard, add your first dealer or distributor, and set a reward rule. See the full Trade Network overview, or start your free Puraskar account to set up your first program.