Turn every sale into a returning customer
Puraskar gives Indian businesses everything they need to run loyalty points, cashback wallets, a reward marketplace, gamification, and AI-powered customer insights — in one platform, with a self-service portal for your customers built in.
No credit card required. Free plan available.
Built for Indian retail, F&B, salons & services, and D2C brands — single store or multi-branch.
For merchants
Run your entire loyalty program from one dashboard
Set your rules once. Puraskar calculates rewards on every sale, gives customers a self-service portal, and shows you what's actually working.
Loyalty points & cashback wallets
Configurable point and cashback rules per category or product, calculated automatically on every sale, with a full FIFO ledger and expiry.
Reward marketplace
Let customers redeem points for real products — your own merchandise or a curated vendor catalog — fulfilled through your own warehouse and shipping flow.
Campaigns & coupons
Birthday, anniversary, and win-back campaigns that trigger automatically, plus coupon codes with usage limits and expiry.
Gamification
Daily check-in streaks, spin-the-wheel and scratch-card games, and achievement badges that keep customers coming back.
Multi-branch & staff roles
Add branches and staff with role-based permissions — owners, managers, cashiers, and warehouse staff each see only what they need.
Merchant branding
Order branded bottles, mugs, bags, and more for your rewards program — produced by vetted vendors and tracked to delivery.
AI-powered insights
A loyalty health score, customer segments, campaign drafts, and reward recommendations — generated from your own sales data, not guesswork.
Referral program
Every customer gets a unique referral code — both sides earn a reward once a referral completes their first redemption.
Flexible plans
Start free with the core loyalty essentials, and upgrade as your customer base and feature needs grow.
For customers
One account. Every store you shop at.
Ask your favourite store whether they run Puraskar. Once they add you, everything below happens automatically.
No password, just your email
Sign in with a one-time code sent to your inbox — nothing to remember, nothing to reset.
Earn automatically
Points and cashback accrue on every visit, with a full ledger so you always know exactly what you've earned and why.
Redeem for real rewards
Browse each store's reward catalog and redeem directly — track status, and cancel a pending redemption for a full refund.
Daily check-ins & games
Keep a streak going, spin for bonus points, and unlock achievement badges at stores that run them.
Refer friends, earn together
Share your referral code — once your friend joins and redeems their first reward, you both get bonus points.
One place for every store
See your balance and tier at every store you've joined from a single home page — no separate app per store.
How it works
From sign-up to repeat customer
Merchant sets up rewards
Register free, verify your email, and configure point or cashback rules, branches, and staff in minutes.
Customers join and earn
Add customers at checkout — they sign in with just their email and start earning automatically on every visit.
Everyone redeems & returns
Customers redeem rewards themselves; you see what's working from your dashboard and adjust rules any time.
Frequently asked questions
What is Puraskar?
Puraskar is an all-in-one loyalty, rewards, and cashback platform for Indian businesses. It replaces stitched-together spreadsheets, punch cards, and coupon apps with one system that runs loyalty points, cashback wallets, a reward marketplace, gamification, campaigns, and AI-powered customer insights — connected to the same customer and sales data.
How much does Puraskar cost?
Puraskar offers a free plan to get started with core loyalty points and cashback wallets, with paid plans unlocking higher customer limits, the reward marketplace, gamification, campaigns, branding orders, and AI features. Sign up to see current plan details and pick the one that fits your business.
Do I need any technical skills to set up Puraskar?
No. Registration takes a few minutes: create your account, verify your email, and your merchant dashboard is ready. Configuring point and cashback rules, adding branches and staff, and building your reward catalog are all done through simple forms — no code required.
Can I run Puraskar across multiple branches?
Yes. Puraskar is built for multi-branch businesses from the ground up. You can add branches, assign staff to specific branches with their own roles and permissions, and see performance broken down by branch in your dashboard and reports.
What roles and permissions can I assign to my staff?
You can invite staff as owners, managers, cashiers, or warehouse staff, each with a distinct set of permissions — for example, a cashier can record sales and redeem rewards, while only owners and managers can change point rules or view subscription billing.
Can I customize how customers earn points or cashback?
Yes. You define your own point and cashback rules — per category, per product, or storewide — including expiry periods. Puraskar's rule engine applies them automatically every time a sale is recorded, so you never calculate rewards by hand.
From the blog
View all posts →AI in Retail Loyalty: Smarter Segmentation, Better ROI
AI does not replace a loyalty strategy — it removes the manual analysis standing between your sales data and the decisions that data should be driving.
Buyer's GuideChoosing the Right Loyalty Software for Your Retail Business in India
Not all loyalty platforms are built for how Indian SMBs actually operate — multi-branch, staff turnover, and thin margins. Here is what to check before you commit.
StrategyCustomer Retention 101: Why Keeping a Customer Costs Less Than Winning a New One
New-customer acquisition gets most of the marketing budget, but repeat customers are cheaper to serve, spend more over time, and refer others for free.
Ready to turn every sale into a returning customer?
Set up your free Puraskar account today — no credit card required.